Unlocking AI Use Cases In Financial Services

She is a highly accomplished leader with over 20 years of educational and industry experience in AI, engineering, data. Her leadership has resulted in award-winning AI technologies that have transformed products and businesses. Understand what’s top of mind for financial services companies as they decide where to host their AI infrastructure. Insider Intelligence estimates both online and mobile banking adoption among US consumers will rise by 2024, reaching 72.8% and 58.1%, respectively—making AI implementation critical for FIs looking to be successful and competitive in the evolving industry. For many banks, ensuring adoption of AI technologies across the enterprise is no longer a choice, but a strategic imperative. Envisioning and building the bank’s capabilities holistically across the four layers will be critical to success.

The tool, called Nightshade, messes up training data in ways that could cause serious damage to image-generating AI models. Explore the main themes that emerged in the results, from lack of budget to too few data scientists. Learn how the c-suite views the AI capabilities of their company compared to the developers building the applications.

Banks and other financial institutions that can effectively leverage these technologies will be well positioned to remain competitive and meet the changing demands of customers. Financial institutions can leverage cloud-based solutions to create new digital products and services, such as mobile banking apps, digital wallet and online investment platforms, which can help them better serve customers and stay competitive in the market. It is important, however, to realize that we are still in the early stages of AI transformation of financial services, and therefore, organizations would likely benefit by taking a long-term view. Another great advantage of AI is that it provides countless personalization opportunities. Mobile banking will continue to evolve, and financial companies that fail to adopt the latest tech trends will likely lose their customers. Given that AI can work with massive amounts of data and make predictions based on the necessary set of factors, the role of machine learning in trading will also grow.

Biggest Challenges in Achieving AI Goals

For example, if sentiment analysis reveals that a chatbot conversation is going sideways, a human can quickly intervene to smooth things over. Kavout uses machine learning and quantitative analysis to process huge sets of unstructured data and identify real-time patterns in financial markets. The K Score analyzes massive amounts of data, such as SEC filings and price patterns, then condenses the information into a numerical rank for stocks. Scienaptic AI provides several financial-based services, including a credit underwriting platform that gives banks and credit institutions more transparency while cutting losses. Its underwriting platform uses non-tradeline data, adaptive AI models and records that are refreshed every three months to create predictive intelligence for credit decisions. Fintechs are talking about ML/AI, but the financial services industry must solve the data problem before it can even begin discussing ML/AI.

Security is especially important in the financial industry because most people would rather have their social media accounts hacked than become victims of hackers who want to steal their credit card information. According to Gartner, robotic process automation costs five times what is a lifo reserve less than onshore employees and three times less than offshore ones. To withstand strong competition,  companies need to keep up with the latest technological trends. AI is a technology that gives companies a significant advantage by facilitating numerous processes.

Reimagining the engagement layer of the AI bank will require a clear strategy on how to engage customers through channels owned by non-bank partners. All of this aims to provide a granular understanding of journeys and enable continuous improvement.10Jennifer Kilian, Hugo Sarrazin, and Hyo Yeon, “Building a design-driven culture,” September 2015, McKinsey.com. Another major use case for fraud detection and prevention in banks is the use of data analytics. Banks can use data analytics to combine information from multiple sources, such as transaction data, customer data and external data sources, to create a more complete picture of a customer’s behavior. This can help banks identify suspicious activity that might not be apparent from any single data source.

  • Enova uses AI and machine learning in its lending platform to provide advanced financial analytics and credit assessment.
  • Gen AI can act as an assistant or a coach to employees by helping them do their job more efficiently and ultimately enabling them to focus on strategic, high-impact activities.
  • More than half of survey respondents name digital transformation as the most important strategic initiative at their company, and AI ranks as the most important technology within these strategies.
  • ANI will only continue to evolve and transform the industry with endless possibilities across your business.
  • The platform operating model envisions cross-functional business-and-technology teams organized as a series of platforms within the bank.
  • In addition to this, you will want systematic quality control (QC) processes and some level of human oversight.

Therefore, it makes sense to expect wider adoption of AI in finance and to prepare for the new opportunities that it offers. Therefore, the financial industry is most likely to use AI-backed security solutions to make sure that no one can access their customers’ data. Besides, voice recognition enables banks to provide assistance in the most convenient way possible. Solutions that are based on machine learning require little to no assistance from humans. They are able to learn from historical data, detecting patterns in it, and using these insights to operate with data in the future.

Methodology: Identifying AI frontrunners among financial institutions

Siloed working teams and “waterfall” implementation processes invariably lead to delays, cost overruns, and suboptimal performance. Additionally, organizations lack a test-and-learn mindset and robust feedback loops that promote rapid experimentation and iterative improvement. Few would disagree that we’re now in the AI-powered digital age, facilitated by falling costs for data storage and processing, increasing access and connectivity for all, and rapid advances in AI technologies. These technologies can lead to higher automation and, when deployed after controlling for risks, can often improve upon human decision making in terms of both speed and accuracy.


For instance, AI-based chatbots can provide concise answers to questions; however, AI is still far from writing comprehensive articles or ad copy because it cannot understand the context of the information it works with. Besides, predictions made by AI algorithms are more accurate because they can analyze a lot of historical data. AI algorithms can test different trading systems, offering a new level of validation effectiveness so that traders can evaluate all the pros and cons before using a certain system. For instance, automobile lending companies report that the use of AI enabled them to cut their losses by up to 23% annually.

The AI-first bank of the future will also enjoy the speed and agility that today characterize digital-native companies. It will collaborate extensively with partners to deliver new value propositions integrated seamlessly across journeys, technology platforms, and data sets. Over several decades, banks have continually adapted the latest technology innovations to redefine how customers interact with them. The 2000s saw broad adoption of 24/7 online banking, followed by the spread of mobile-based “banking on the go” in the 2010s. Additionally, NLP models like ChatGPT can be used to extract insights from unstructured data, such as customer reviews or social media posts, which can provide valuable insights into customer sentiment and needs.

Companies Using AI in Cybersecurity and Fraud Detection for Banking

We set out a 10 step plan to help financial firms develop an effective AI risk management framework. AI assistants, such as chatbots, use AI to generate personalized financial advice and natural language processing to provide instant, self-help customer service. A new survey from KPMG finds that 75 percent of financial services (FS) business leaders polled believe artificial intelligence (AI) is more hype than reality, and that number has increased by 33 percentage points compared to last year’s report. One of the most significant business  cases for AI in finance is its ability to prevent fraud and cyberattacks. Consumers look for banks and other financial services that provide secure accounts, especially with online payment fraud losses expected to jump to $48 billion per year by 2023, according to Insider Intelligence.

Let’s take a look at the Best Machine Learning Applications with Examples to understand the benefits of this technology. It can serve up unbelievable insights, but the advisor should determine how to use them or whether they accept the model’s recommendation. Advisors know how to weigh what matters most to each individual client on a deep, personal level—a level that won’t always make sense to a machine or an algorithm. This is why advisors will never be fully replaced by AI systems, despite some predictions. Based on customer interactions centered on the AI journey, I often return to five tenets in my conversations with industry leaders.

It might not be the same as a crystal ball, but predictive analytics have the potential to upend traditional business and strategic planning, and to unleash powerful new tools for investing, client service and other core business functions. Therefore, the first step in any ML/AI strategy is cleansing and normalizing all of your data sets to ensure your models will be fundamentally sound. One of the most important data normalization decisions a financial services company will make is how to define an aggregate relationship or household. The second step is ensuring your database has all of the relevant data to properly train your models and identify the trends, outcomes or results you are looking for.

Exhibit 3 illustrates how such a bank could engage a retail customer throughout the day. Exhibit 4 shows an example of the banking experience of a small-business owner or the treasurer of a medium-size enterprise. In order to prepare for these trends, all banks and major financial institutions should focus on investing in the necessary technology infrastructure, resources and talent (data scientists and machine learning experts) to support them. This may include investing in cloud-based solutions, developing internal expertise in NLP and chatbots and building partnerships with fintech startups to stay ahead of the curve. Additionally, banks should also focus on implementing robust data governance and security protocols to ensure compliance and protect against fraud.

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In the next five to 10 years, there are several key trends expected to shape the financial services industry. Foundational models, such as Large Language Models (LLMs), are trained on text or language and have a contextual understanding of human language and conversations. These capabilities can be particularly helpful in speeding up, automating, scaling, and improving the customer service, marketing, sales, and compliance domains. This technology allows users to extract or generate meaning and intent from text in a readable, stylistically natural, and grammatically correct form. That said, financial institutions across the board should start training their technical staff to create and deploy AI solutions, as well as educate their entire workforce on the benefits and basics of AI. The good news here is that more than half of each financial services respondent segment are already undertaking training for employees to use AI in their jobs.

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